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Farmologie’s sustainability mission - in conversation with Joanna Jensen & Dr Louise Norman

Joanna JENSEN

Joanna JENSEN | 23 Jul, 2021 | 0 comments

Skin soothing, planet protecting, nature loving, myth busting...

At Farmologie, our range is not just kind to your skin, but it’s kind to the planet too. With sustainability at the forefront of our minds; it’s something that permeates everything we do and every choice we make, and we work hard to ensure our products are the best they can be when it comes to environmental impact.

We know where everything comes from – both inside and outside of the bottle – so from the provenance of our ingredients to the recyclable packaging we use, Farmologie allows you to make the right choices for the planet and be happy in your skin.

Read on as we talk all things sustainability with our Founder, Joanna Jensen, and Head of Technical, Regulatory & Sustainability, Dr Louise Norman...

 

In one sentence, what does sustainability mean to you?

Joanna Jensen: Being holistically conscious of what we use – the cost to the planet to make something, the cost to the planet for us to use it and the cost to the planet to dispose of it once we’ve finished with it.

Louise Norman: For me sustainability is all about ensuring we meet the needs of the present generation but without leaving a negative impact on the planet that will impact future generations.

Farmologie is kind to skin and kind to the planet - how do you achieve both, without compromise?

JJ: By setting the bar high and having a no-compromise policy on reaching it. Farmologie took us 5 years to develop because ‘good’ isn’t good enough when you’re looking for ‘brilliant’.

How do you ethically source the best natural and naturally derived ingredients for Farmologie?

JJ: By asking a lot of questions, reading a lot of articles and surfing the net.

LN: When we find an ingredient, we want to use in our product we ask a lot of questions of our suppliers. We cover everything from employee safety, working conditions and wellbeing to non-animal testing policies. We only work with suppliers that are willing to answers all our questions positively.

Tell us more about the sourcing of our hero ingredients...

JJ: The coconut oil is very close to my heart, because it works to support farmer in The Philippines giving them the chance to earn considerably more than they would otherwise. Farmers normally only get one bite of the cherry, which is the selling price of what they grow which is a commoditised market price. This is always the cheapest part of any deal. The co-operative we buy our organic coconut oil from enables the local farmers to harvest their own coconuts and then press them as well – meaning they are able to sell the much more highly priced organic coconut oil.

How do you ensure that all Farmologie bottles, tubes and packaging are as sustainable as possible?

JJ: Through extremely high Quality Control!

LN: We work with our suppliers to understand what innovation they are working on with regards to sustainable packaging – this could be tubes with higher inclusion levels of PCR plastic or using a new source of recycled plastic such as prevented ocean plastic. This means that we test the latest available packaging as soon as it is available.

And the 400ml recyclable pump – it’s an incredible idea! How long did this take to source?

LN: We had been talking to several pump suppliers for years about recyclable pumps, but they were all struggling to get them signed off as recyclable within the UK infrastructure. However, thanks to perseverance and several design modifications, the design was approved, and we were ready to implement on our 400ml moisturisers just in time for launch!

What’s the biggest sustainability hurdle you’ve faced in the creation of Farmologie?

JJ: Our lids – and it still remains a problem.  These are made from PP which is currently not available in a recycled form. We are working with someone right now to be able to source this, and with luck we should be able to have recycled lids in the first half of 2022.

Child Farm Ltd (Childs Farm and Farmologie) are a Carbon Neutral Plus business – what does this mean?

LN: Carbon footprint is a measure of the impact our activities have on the environment in terms of the amount of greenhouse gases produced, measured in units of carbon dioxide equivalents (CO2e). A carbon footprint is made up of two parts, direct and indirect emissions.

Direct emissions are produced by sources which are owned or controlled by the reporting organisation and include electricity use, burning oil or gas for heating, and fuel consumption as a result of business travel or distribution.

Indirect emissions result from a company’s upstream and downstream activities. These are typically from outsourced/contract manufacturing, and products and the services offered by the organisation.

We actively work with Carbon Footprint Ltd to offset not only our own measured emissions, but to go above and beyond this to provide greater environmental benefits. This year we are supporting two offsetting projects -  UK Tree Planting & Reduced Deforestation and Forest Degradation in Brazil, and African Biomass Energy Conservation in Malawi.

Which charities, partners and ambassadors are you working with to help end plastic pollution?

JJ: We are a supporter of Surfers Against Sewage, who are aiming to make us more conscious to clear what they refer to as the new sewage of the sea, plastic waste.  Once it hits the sea, it cannot be recycled, which is why we use Prevented Ocean Plastic which comes from coastal areas but not the water.  And we work with Saskia Sills, an amazing GB Windsurfer who is a passionate sustainability advocate, and a brilliant sailor – meaning when she sails around the world, she's seeing first-hand the ness we are leaving in our oceans.

What’s next for Farmologie?

JJ: It’s a secret!

What small steps can people take to be more sustainable in their everyday lives?

JJ: Get a recycling bin or bag in your bathroom for all of your recyclable bathroom waste and recycle it. 

LN: By purchasing products that are made using sustainable packaging such as made with PCR plastic and making sure you then recycle them. Look for logos such as Prevented Ocean Plastic (could we include the logo) and look at the back of pack to understand how to recycle them.

 

Thanks to Joanna Jensen and Dr Louise Norman for sharing their sustainability words of wisdom! We’ll be back with more updates soon...

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Joanna JENSEN

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